As an Atlanta website marketing company who takes pride in keeping up-to-date on the latest marketing tactics, we know that what worked a decade ago (or even a few months ago) isn’t necessarily effective today. In order to have a strong online presence and attract targeted visitors, it’s essential to update your marketing strategy on occasion. The Internet is a place that’s volatile, and considering most of us don’t do laundry as often as new platforms launch, you may be living in the past in terms of your digital marketing strategies.
“Your online marketing strategy may need to be updated if:”
Your social media marketing consists of MySpace or Xanga. What!? Some of us in the older generation are still stuck in a time warp. To be effective online today, it’s important to communicate on those platforms where potential customers are hanging out, such as Facebook, LinkedIn, or Google+.
You’re throwing your marketing efforts out there, and hoping it sticks somewhere. If you are still trying to appeal to anyone and everyone, it’s time to consider market segmentation. Determine a strategy, and craft content which is focused on your target audience. Also make sure you’re posting your content in those places where those who will benefit most from your product or service hang out.
You’re not analyzing the results of your efforts. How do you know what’s working, and what you’re wasting time on? It’s essential to know which strategies are increasing your ROI, and which are a wasted effort. Analyzing and tracking data is critical to online success today.
Is your digital marketing strategy up-to-date? At EBB Web Design, our digital marketing professionals can help ensure your website is doing its job, and that your marketing efforts are hitting the right mark.
